Focus groups are our specialty. With more than 20 years experience, we have conducted more than 1,000 focus groups in local markets, nation-wide, and internationally. We have experience in areas including Information Technologies and New Media marketing, as well as Financial Institutions marketing, Healthcare, and public policy and political campaigns. (That's a lot of M&Ms.)

Applications limited only by the imagination

• Brand creation and extension
• Product development/positioning
• Ad/communications testing
• Customer/employee satisfaction
• Market assessment/competitive analysis
• Content/usability testing
• Questionnaire development for quantitative applications

We can manage every aspect of your focus group project

We can provide complete focus group project management, including consulting on initial project design, participant recruiting, development of topic outlines and moderator's discussion guides, facilities contracting and management, analysis and reporting. We're your one-stop focus group shop!